We all are quite familiar with SUV segment and Indians love SUVs. In the early 2000s, SUVs used to be big, boxy, expensive and didn’t offer the punch that the sedans used to offer. So, the manufacturers gifted the Indian consumers a new segment. A segment, which was perfect for the Indian market, the mid size SUVs. These cars are sleek, fitted with the latest tech, spacious, powerful and smaller than the conventional SUVs but still are SUVs and that is exactly what the Indians consumers wanted. And as expected, Indians went gaga over this segment and made it one of the most popular.
The craze for the mid size SUVs sky rocketed with Hyundai Creta. It was exactly what the Indian consumers wanted and they made it a huge success. It was cheap and worth every rupee without any significant compromises. Its legacy was carried by the 2nd generation Creta with more than 24000 booking on hand since its launch. This segment has caught the eyes of almost every brand, the Tata Harrier, KIA Seltos, Jeep Compass, MG Hector, Renault Duster and the list just keeps going. This is one of the most competitive segment of the Indian automobile market. Manufacturers have tried everything to offer the best products to the consumers.
In the end, it is the survival of the fittest. While many brands proved their worth with the help of this segment, many failed. Cars like Renault Captur, Nissan kicks and VW T-Rock couldn’t leave a mark and failed. The new upcoming models come with host lot of features, from panoramic sunroofs to Air purifiers, they have got it all. With such a big lineup, Indians have a lot to choose from.
MY VERDICT
The manufacturers have not disappointed the Indian buyers here. The competition is just increasing and that’s exactly what we want as consumers. For what this segment can offer, sky is the only limit.
The CarGuy 